Steve Jobs’ best quotes,

The wisdom and wit of one of technology’s greatest minds.
It’s not just technology addicts who are mourning the death of Steve Jobs overnight. The Apple founder’s rollercoaster career, first as founder of Apple and later returning to resurrect the company’s fortunes and usher in the age of the iPod, the iPhone and the iPad, has inspired people across the business world to think bigger – and think differently. Most people will remember Jobs from his now-legendary speeches at MacWorld, which included some of his most famous quotes. Here’s a selection of our favourite Jobs lines.

“Unfortunately, people are not rebelling against Microsoft. They don’t know any better.”
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
“Innovation distinguishes between a leader and a follower.”
“I want to put a ding in the universe.”
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”
“Design is not just what it looks like and feels like. Design is how it works.”
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
“Why join the navy if you can be a pirate?”
“Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”